A lot of people try to trick search engine crawlers and fail miserably, this is a dangerous game and can result in your web site being band. So our first search engine optimization tips are - include all activities we have described below.
So let's start of our search engine optimization tips with the things you should DO: Do include title tags - Page Titles: All of your Web site pages should have a distinct title using relevant keywords found within that specific page. If your web site page provides advice regarding web hosting then your title could be something like "Great prices on Web Hosting Deals". Just look through this site for an excellent example of great page titles.
Do Include site maps: It is important that you include site maps because they enable the different search engine robots and crawlers to know how you site is laid out and which pages to access on your web site. Your site map should begin with a short description of your web site, it's purpose and then include specific text links to all your major site pages. There is a limit to the links of 100. Try and include a short explanation above each category of links.
Also, each page on your web site should provide a text link to your new site map. Also, your site map should be found in your root directory, this will make it more easily accessible for all robots and crawlers. It's important to remember that search engine robots only crawl the first 100 links on a web site and that includes your site map.
Search engine bots also have difficulty with drop down menus, Suckerfish, JavaScript, and search boxes. Site maps are very simple ways for you to attract robots and crawlers to your web pages.
Do utilize your error pages: It's all to common for companies to forget about error pages (such as 404 errors). Error pages should always re-direct your customers to valuable pages. Placing text links to other site pages is an excellent idea.
Do include meta tags: Always make sure that all of your site is tagged with relevant keywords found within your site pages. Beware though that search engine bots and crawlers will interpret extra long tags with unnecessary words negatively!
Do include URL and file names: Short, well named files and URLs enable search engines to easily crawl your web site. Always keep your most important web content at the root level and name your directories appropriately. Try to place your pages a maximum of two directories deep. When you are naming files or folders with more than one word, separate the words with either an underscore or a dash. For example, name a directory /Web-Hosting/ rather than /webhosting/.
Do keep your page size under 75k: It's important to keep page sizes under 75k as most search engines will stop crawling if a page exceeds this limit.
Do include a robots.txt: The robots.txt is a file that essentially speaks to the search engine bots and crawlers. Their job is to welcome or prohibit them to various parts of your web site. Use your robots.txt file to make sure that crawlers are allowed to your site and excluded from areas with sensitive data such as files in a CGI folder.
Do include links: The more good quality links to your web site the more your site page rank and search engine ranking will increase. Improve your link exchange by contacting other related web sites and kindly asking them to create a link to your web site. Building strategic alliances with other sites also works well. Also try constructing and submiting related articles to on-line forums and publications in exchange for a web site link.
Do include good page content: Your page content should reflect all of the optimization you have included within your page titles, meta tags, and file names. Make sure that you place strong, keywords within the page body and in text. Place relevant keywords within your headers by using the all important header tags, H1, H2, etc. You can also stress keyword by using bold and italics.
Do submit your site to the search engines: All the hard work your have just done is not much use if the search engines don't know about it. All the main search engines from Google to Yahoo allow you to personally submit your site for free. All you need to do is enter your URL details, email contact, and other relevant information and the search engines will direct their robots crawlers to search your web site.
Do submit your site to Dmoz.org: They catalogue over 4 million web sites and distributes the collected information to many of the major search engines and portal web sites. Inclusion in the dmoz.org catalogue can take a long time but typically has a very beneficial impact upon page rankings.
So that's the end of the DO's for our search engine optimization tips just one more thing to add. You now need to submit your site to the major search engines and they are listed below. There no need to waste time adding your pages to other search engines as most of them take a copy of the big 5 and they are, Google, Yahoo, All The Web, AltaVista and MSN.
Search Engine Don'ts
Don't seek a quick fix: If someone's services promise too much, they will probably not deliver any real, lasting long term value. Products that promise you thousands of unique visitors by using email marketing or other spam services are anything but quick fixes. Often subscribing to this type of service usually results in you being banned from search engines.
Don't use link farms: Link farms are web sites that link to thousands of other sites with the hope of improving page rankings. Beware: Certain search engines such as Google interpret link farms as spam and can remove participating web sites from search engine indexes.
Don't Splash Pages: The use of Flash and fancy graphic introductions limit engines from crawling your site. Search engine crawlers work best with text links and splash pages are not good for robots and crawlers. Good advice is to always keep your most valuable and interesting information simple to read and in text.
Don't use frames: If possible try to avoid using pages with frames. Frames are way too complex for the search engine crawlers and too complex to index.
Don't use cookies: Avoid using cookies for your web site access! Search engine robots and crawlers are not able to enter any material that requires a cookie. Also, crawlers and robots are unable to enter or index any secure pages - https, password protected, etc.
Don't use Javascript: Although JavaScript menus are very popular and can be useful for design purposes, they often have the negative affect of disabling crawlers from accessing those links. Most, well indexed web sites use text-based links simply because they are search engine friendly. If necessary, referenced your JavaScript externally.
Don't use search box navigation: It is always best not to rely on search boxes for site navigation. Search engine robots crawlers are incapable of entering text into your search boxes and will not be able to find your pages.
Don't use redirects: Some search engines dislike companies using numerous web sites to redirect to a single Web site.
Don't use internal dynamic URLs on the home page: Although many web sites incorporate internal dynamic links, they should try to avoid incorporating those links on the home page. Search engine crawlers and robots are currently incapable of navigating dynamic links - which will often pass numerous parameters using far too many characters.
Don't leave session ID's: Make sure you remove all the URL session ID's from your web site pages as the crawlers will be unable to access and index your site pages correctly.
Don't use pop-up ads: Search engines don't like pop-up advertisements - especially if they occur on the web site home page! removing all the pop-up ads will be looked upon favorably with the search engines and make your site more search engine crawler friendly. Don't use hidden or invisible text: Most search engines can now immediately recognize hidden and invisible text and consider such practices to be classed as cheating.
Bee Ltd is a domain acquisition and development company that has many years experience in the domain name and internet market. You will find many useful articles and advice on all manner of subjects associated with domains names, SEO and web development at our site: Bee.eu
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