A desirable search engine ranking truly is an asset for an
internet-based business. The majority of traffic that is directed
to websites comes through the search engines. Experts say that
people using the search engines to find products, services or
information rarely ever browse past the first three pages of the
search engine results, so getting a search engine ranking within
the first three pages is highly recommended for successful use of
the search engines to drive traffic to your website.
While it is evident that a good search engine ranking is
desirable and necessary, the question that most website owners
have is in regard to how to achieve top search engine ranking and
even more so, how to maintain it. Before we get into the nuts and
bolts of achieving and maintaining a good search engine ranking,
let me explain how the search engines work and what options you
have for getting your website search engine ranking into the top
spots of search engine results.
First off, there are different kinds of search engines. There are
the major search engines - Google, Yahoo!, MSN and others. Then
there are secondary search engines that draw results from the
major search engines. There are also specialty search engines,
directories and portals that are similar to the other search
engines but are generally geared toward a specific topic or
industry. Google is the leading search engine because it is the
most widely used, so I definitely recommend getting a search
engine ranking in Google if you possibly can. Yahoo! comes in
second and recently MSN has been increasing in popularity.
The major search engines are often referred as crawlers, spiders
or bots because they use a technology that "crawls" the web
looking for websites that are relevant to the search terms used
by people surfing the net for information, products and services.
They use algorithms which is nothing more than a set of rules
that determines the relevance and quality of a website when
giving it a search engine ranking.
If you were privy to the proprietary information of the search
engines, including the details of their algorithms, obtaining a
top search engine ranking would be a breeze; however, the search
engines hold such details confidential and they change the rules
frequently in an effort to continually deliver the best possible
results to those using the search engines to find information
rather than subjecting them to poor information that somehow
achieves a good search engine ranking.
Like I said before, the search engines change their search engine
ranking rules frequently, so there is no "set in stone" method
for achieving a great search engine ranking. The things that tend
to remain constant in the determinations of search engine ranking
include the use of relevant keywords and keyword phrases,
relevant content, link popularity and link relevancy. By using
search engine optimization techniques that focus on these
constant variables, it is sometimes possible to achieve top
search engine ranking organically - which means that your website
gets ranked naturally through the search engines' page ranking
process without you having to pay to get a search engine ranking
that is desirable.
The option to an organic search engine ranking is buying your
search engine ranking through a pay-per-click search engine
advertising program such as Google AdWords or Yahoo! Search
Marketing. When you use a pay-per-click or cost-per-click
advertising program, your website will be listed in the search
engines as a sponsored ad. You bid on keywords and the top bids
get the top listings in most instances. Google does consider ad
popularity as well as bids for search engine ranking of pay-per-
click advertisements.
With both organic search engine ranking and pay-per-click
advertising programs, ongoing monitoring of your search engine
ranking is required in order to maintain it. This is necessary
because of the changing rules for organic search engine ranking
and the bidding competition for specific keywords in the pay-per-
click programs. If organic search engine listing is not possible
or the pay-per-click bids get too high to be cost effective, it
may be in your best interest to adjust the keyword phrases you
are using or to seek search engine ranking in the smaller, lesser
known search engines, specialty search engines, directories and
portals.
Copyright Christopher J. Enders. Are you at the end of your rope, fed up and confused by all the scrambled internet marketing advice you're getting? Whether you are new to internet marketing, or a website owner who wants to make more money from your website, learn the proven strategies that will sky-rocket your internet business at http://BiznessTips.com
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