NCBI ROFL: Smells like safe sex: olfactory pathogen primes increase intentions to use condoms. | Discoblog

“Introduction: When ecological cues for pathogen threat are salient, cognitive and motivational systems appear to encourage myriad pathogen-avoidance behaviors (Ackerman et al., 2009; Faulkner, Schaller, Park, & Duncan, 2004; Mortensen, Becker, Ackerman, Neuberg, & Kenrick, 2010). Operating from the presumption that fundamental motivations to avoid pathogens can influence prophylactic behaviors, we aimed to test a novel hypothesis related to condom use: that ecological cues for the presence of pathogens would increase intentions to use condoms…

Method: At the beginning of the experimental session, an experimenter informed participants that pipes in the building were sporadically emitting unpleasant odors because of plumbing issues. Participants were then asked to leave the study room to drink at a nearby water fountain in preparation for providing a saliva sample. After returning, they completed a series of questionnaires on a laptop. … In the pathogen-prime condition, while participants were out of the room, the experimenter sprayed the wall of the room with a single pump of “Liquid ASS,” a novelty odor liquid that smells strongly of common bacterial threats (e.g., feces). In the control condition, the experimenter did not administer the spray. After returning from getting water, participants reported their intentions to purchase and use condoms over the next 6 months. Participants were asked to use a scale from 1 (not at all likely) to 7 (extremely likely) to rate the likelihood of their buying condoms, carrying condoms, discussing condoms with a sex partner, and using condoms during every event of sexual intercourse….

Results: An independent-samples t test demonstrated that participants in the pathogen-prime condition reported greater intentions to use condoms (M = 4.48, SD = 1.70) than did participants in the control condition (M = 3.74, SD = 1.85), t(97) = 2.06, p < .05, d = 0.42. The effect was identical across individuals who had and had not had sexual intercourse in the past year, F(1, 95) = 0.13, p = .72, and persisted after controlling for gender, SOI-R, and baseline condom attitudes, norms, and self-efficacy, t(92) = 2.03, p < .05, semipartial r = .17 (see Table 1).”

Photo: flickr/gotosira

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October 14th, 2011 7:00 PM by ncbi rofl in holy correlation batman!, NCBI ROFL, penis friday, smell you later | 1 comments | RSS feed | Trackback >

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